Baron Salsa is a small batch salsa company rooted in family tradition. The recipe is fresh and simple. The name, along with the recipe, has been passed down through generations. The owner requested that the silhouette of the baron figure be used in the logo. I agreed and placed it at the center of branding efforts. Once the logo was established we incorporated it along with the baron silhouette onto the label for the jar. Stylized sun rays were included to represent the fresh ingredients in combination with the cultural roots of the salsa. Black and white was chosen for the business cards to emphasize a clean and simple product with the added touch of the baron graphic to include a playful and eye catching element.