Park Square Vision was a local Boston optometrist. The following is part of a proposal to rebrand the business. The branding revolves around an ad campaign slogan "See. More. Boston" and is inspired by various famous Boston sites. The image of the Boston Terrier was included to provide for a fun yet stylish element to the branding efforts. The logo was created with the eye exam in mind and becomes a stylized version of a lens viewing an eye chart. A small dot was placed in the center of the lens to act as a focal point.