Park Square Vision is a local Boston optometrist seeking a rebrand inspired by the city it serves. The concept centers on a single campaign idea: See. More. Boston. – a line that works as an eye care promise and a love letter to the city simultaneaoulsy.
The visual identity draws from iconic Boston landmarks and culture, with a Boston Terrier as the brand’s signature character – bringing a playful, distincly local personality to what could have been a purely clinical category.
The logo transclates the eye exam experience into a graphic mark: a stylized lens framing an eye chart, with a single dot at the center acting as a focal point. A simple, precise, and conceptually honest approach.
Tools: Adobe Illustrator, Photoshop, InDesign.