The Art Stroll & Shop is an event started by a non-profit cultural alliance to promote the musical and performing arts in partnership with businesses to boost local commerce all while creating a memorable shopping experience. As the annual event began to grow, along with its sponsorships, the cultural alliance needed to incorporate an eye catching logo and consistent brand identity to strengthen the event's presence throughout the city.
HARVARD INNOVATION LAB LOGO:
A logo designed to represent a kick-off event for the Cross Campus Innovation Collaborative.
HARVARD CRIMSON ADVERTISEMENT:
Created for the Harvard Crimson, the ad appeared in the publication during the Spring of 2016. It highlights two summer programs, Peek and SVMP, which targeted the over 6,000 undergraduate students at Harvard. More specifically aimed at those students who may be interested in pursuing an MBA and gaining further insight into the program experience. The resulting design was completed using the HBS branding guidelines and was delivered within a tight deadline.
HBS DIGITAL INITIATIVE BOOKLET:
A 6x9 inch conference booklet created for the Future Assembly organized by the HBS Digital Initiative.
HBS OPERATIONS MANUAL:
A 50 page operations manual created from scratch with reference to the HBS Branding Identity Guide. Customized layouts, graphics, and icons were also included as needed. The manual highlighted the many accomplishments of the HBS Operations department over a decade long period.
Baron Salsa is a small batch salsa company rooted in family tradition. The recipe is fresh and simple. The name, along with the recipe, has been passed down through generations. The owner requested that the silhouette of the baron figure be used in the logo. I agreed and placed it at the center of branding efforts. Once the logo was established we incorporated it along with the baron silhouette onto the label for the jar. Stylized sun rays were included to represent the fresh ingredients in combination with the cultural roots of the salsa. Black and white was chosen for the business cards to emphasize a clean and simple product with the added touch of the baron graphic to include a playful and eye catching element.
This portion of the site is dedicated to... you guessed it, my illustrations! Here you will find a sampling of a few of my favorite illustrations. I have always enjoyed the time spent on a hand drawn image, whether it be sketching out a concept or just playing around with a cartoon doodle.
Heather's Wine Label
One year on my wife's birthday we went to make wine. I wanted to create a memorable label for her so I decided to include a picture of the two of us riding on a motorcycle. Two things inspired this choice: the first was an amazing trip to Portugal where we were lucky enough to ride along on a motorcycle tour of Lisbon and the second is that Heather stands by her claim that I will never ride or own a motorcycle. So until I find a way to change her mind I will have to settle for the picture.
Pencil sketch, Adobe Illustrator, Photoshop, & InDesign
Jay's Birthday Card
After creating a birthday card for my manager she asked if I would do the same for a co-worker. I brainstormed over a few slices of pizza and decided a group cartoon illustration would be a fun way to express our gratitude for him on his birthday.
Pencil sketch, Adobe Illustrator, Photoshop, & InDesign
A close friend asked me to create a custom illustration for the cover of a fantasy book he self published, Reclaiming the Soul of Halbert Halburt. After covering a large sheet in charcoal I slowly began to pull his vision for the title character from the page with a kneaded eraser. At the time I enjoyed working with charcoal and saw it almost like a sculpture.
Charcoal on paper, Adobe Photoshop
My Learning Begins Here is a small day care & preschool. The owner has over 25 years experience and continuously looks to improve upon her learning curriculum for the preschool age children enrolled in her program.
As a result the client wanted to update and strengthen the branding for her business. She had previously been using only the name of the preschool with a generic font. I decided to keep the logo as text but also to add a graphic element. The classic "ABC" building blocks were added along with somewhat of a mascot in the use of an owl. The owl has long been a symbol of being wise and knowledgeable. Considering the experience of the preschool owner it seemed a fitting element to include with her branding.
Park Square Vision was a local Boston optometrist. The following is part of a proposal to rebrand the business. The branding revolves around an ad campaign slogan "See. More. Boston" and is inspired by various famous Boston sites. The image of the Boston Terrier was included to provide for a fun yet stylish element to the branding efforts. The logo was created with the eye exam in mind and becomes a stylized version of a lens viewing an eye chart. A small dot was placed in the center of the lens to act as a focal point.
Nine Athens is a marketing consultancy with the goal of helping clients to reach their potential through a series of workshops and personalized services. My goal was to get to know Chuck Honnet, the founder of Nine Athens, to inform the creation of his new website. After speaking with Chuck it was clear the new site should represent his many years of experience while showcasing how he has empowered early stage professionals with the necessary tools to excel.
In order to create a successful revision of the website the clients had to be the focus. After searching through Chuck’s workshop photographs I curated a series of images that best represented each section of the new site. I then combined each image with a key word or phrase to act as a headline for the respective sections. Once the focus or “theme” of the new site had been established I moved on to the framework. After some wire framing and sketching we agreed upon a layout for the site. The next step was to decide on a CMS, given my experience along with Chuck’s request to have a low maintenance and easily updated site, I suggested Squarespace over Wordpress as the most user friendly and cost effective option.
Since our work together Chuck has included Nine Athens Music to the website as a vehicle to promote his pro-bono musical interests. Here is a sampling of the website home page as it is now versus the site as it was prior to the update. Visit the new Nine Athens website to further explore: http://www.nineathens.com/.