The Arts Stroll & Shop is an event started by a non-profit cultural alliance to promote the musical and performing arts in partnership with businesses to boost local commerce all while creating a memorable shopping experience. As the annual event began to grow, along with its sponsorships, the cultural alliance needed to incorporate an eye catching logo and consistent brand identity to strengthen the event's presence throughout the city.

I provided a new branding identity to go along with local marketing and promotional collateral.

Created with Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Nine Athens is a marketing consultancy with the goal of helping clients to reach their potential through a series of workshops and personalized services. My goal was to get to know Chuck Honnet, the founder of Nine Athens, to inform the creation of his new website. After speaking with Chuck it was clear the new site should represent his many years of experience while showcasing how he has empowered early stage professionals with the necessary tools to excel. 

In order to create a successful revision of the website the clients had to be the focus. After searching through Chuck’s workshop photographs I curated a series of images that best represented each section of the new site. I then combined each image with a key word or phrase to act as a headline for the respective sections. Once the focus or “theme” of the new site had been established I moved on to the framework. After some wire framing and sketching we agreed upon a layout for the site. The next step was to decide on a CMS, given my experience along with Chuck’s request to have a low maintenance and easily updated site, I suggested Squarespace over Wordpress based on his preferred level of engagement and budget.

Since our work together Chuck has included Nine Athens Music to the website as a vehicle to promote his pro-bono musical interests. Here is a sampling of the website home page as it is now versus the site as it was prior to the update. Visit the new Nine Athens website to further explore: http://www.nineathens.com/. 

Baron Salsa is a small-batch salsa brand rooted in family tradition – named after the family member whose recipe inspired it. The owner wanted a brand identity that honored that heritage while feeling fresh and distinctive on shelf.

The logo centers on a stylized baron sihouette, drawn from the brand’s namesake, surrounded by radiating sun rays that nod to both the freshness of the ingredients and the cultural warmth behind the product. The result is a mark that feels handcrafted and story-driven without sacraficing visual confidence.

Tools & Process: Custom hand illustrations, Stock Photography Adobe Illustrator, Photoshop

Park Square Vision is a local Boston optometrist seeking a rebrand inspired by the city it serves. The concept centers on a single campaign idea: See. More. Boston. – a line that works as an eye care promise and a love letter to the city simultaneaoulsy.

The visual identity draws from iconic Boston landmarks and culture, with a Boston Terrier as the brand’s signature character – bringing a playful, distincly local personality to what could have been a purely clinical category.

The logo transclates the eye exam experience into a graphic mark: a stylized lens framing an eye chart, with a single dot at the center acting as a focal point. A simple, precise, and conceptually honest approach.

Tools: Adobe Illustrator, Photoshop, InDesign.